Salad Chef was established in July 1993, with personal savings forming the main portion of the seed capital to fund the venture, with small assistance from a bank. The location chosen for this venture was Vasant Vihar; a premier residential locality of New Delhi, associated mainly with strata of residents, who typically, apart from a high disposable income have an outlook, which encompasses health food as a need as well as a lifestyle statement.
The objective was to bring together a unique concept offering a variety of fresh salads and add-ons such as sandwiches, burgers, bakery & confectionery. Salad chef became the Pioneers in introducing the calorific count against the products in the Menu and in providing the nutritional chart for the knowledge of its patrons in 1994.
The response was tremendous; the popularity of the Brand grew through word of mouth and regular coverage in popular daily newspapers. It was also ensured that there was a consistent improvement and up gradation of the product range through a rigorous customer feedback system backed by a dependable and ever innovative R&D team.
After the success, it also conducted & coordinated the organization of Salad festival in the city. The High point of Salad festivals was spread of four courses 40-50 salads. With the increase in the awareness of Salad concept, Salad Chef ventured into outdoors catering business for different parties and festive occasions.
In 2005, Salad Chef Trading Company was formed to expand the business. Currently, it operates seven stores in the Delhi and NCR region. People &media both regard salad chef as "THE" Salad bar. Salad chef again added one more First to its repertoire by evolving the cuisine and serving Salads and sandwiches as the wholesome meal, "salad with soup and garlic bun and sandwiches with soup", it also introduced Healthy Meal combos comprising of salads and soups along with the main course.
Gradually, Elaborate Beverage section was added to the menu, offering Fresh juices and fresh natural Fizzes, smoothies, yoghurt drinks and shakes without any added colours, flavours, additives and preservatives. The Evolution of concept has been a continuous process at Salad chef since its inception and latest additions to the Menu have been Delicious & juicy steak n buns, sumptuous Salad filled Pita Sandwiches and Exotic Multigrain Italian style grilled Paninis. The last but not the least, Inclusion of Egg free desserts has been like icing on the menu.
The Team, which started the concept, consists of Ex Chefs from best five-star hotels and food & dairy technologists, which has been instrumental in delivering the highest quality of Healthy food with the taste for twenty years and the Product remains the core strength of "salad chef", with immense goodwill amongst Clients.
The Core Concept:
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